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The Town of Coeymans renamed itself Reubenville for the month of March and for being the first U.S. town or city to do so, won 5,000 free Reubens from Arby's for its residents.

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Such a thing as free lunch in Reubenville

Town of Coeymans wins national contest by altering its name for a month

The Town of Coeymans has won the Arby’s “Reubenville Challenge” by changing the name of the municipality for a month.

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