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SARATOGA SPRINGS — Stewart’s Shops’ Milk Club has gone universal.
Last Monday, Aug. 27, Stewart’s Shops announced it was issuing a new club card that would be accepted in all of its 335 stores throughout upstate New York and southern Vermont.
For years, local consumers who have taken advantage of the convenience store chain’s discount club, utilizing nothing more than a business card and a stamp. Once 10 stamps were collected, the customer had the choice of receiving a full gallon of milk for half price, or a half gallon for free.
Perhaps the only inconvenient feature of the milk card was that it could only be used in the shop from which it was issued. That has now changed.
According to Stewart’s Shops, the Milk Club program has provided more than 900,000 free half-gallon cartons of milk, juice and tea each year. Loyal customers earn a stamp for their respective card with each purchase of a half gallon carton of Stewart’s branded milk, juice or tea. Two stamps are earned for each full gallon.
Stewart’s Shops’ milk is produced by 30 dairy farms from Saratoga, Rensselaer and Washington counties, and is bottled at the Stewart’s dairy in Greenfield. Stewart’s trucks deliver that milk to shops within 48 hours of leaving the farm.
The universal cards are in use now. Those who still have their old cards can trade them in and transfer their stamps onto a new card.
Stewart’s has also been known for its ice cream, but no discount program similar to the Milk Club was ever developed. Within the same announcement, the store chain announced a new “Scoop Club!”
The new card allows customers to earn stamps with each ice cream purchase — single scoop cones, hand-packed pints, milkshakes, hot fudge sundaes. Once ten stamps are collected, the 11th one is free.
Michael Hallisey is Managing Editor of Spotlight Newspapers.