COLONIE — Seems like everyone has a side gig these days, and for MaryJo Aidala, she envisioned hairdressing to be that kind of job.
It’s a career path she was familiar with; after all, her mother was a hairdresser. So, Aidala got her hands into it and obtained her license right out of high school. The interaction with customers kept her standing over her chair. Aidala said she never would have imagined this being her day job.
“I thought I’d be doing it on the side, kind of thing,” Aidala said about her 30-year hairdressing career. “I wound up loving it so much.”
She does have a side gig, though. And, she likes talking about that, too.
“I had clients asking me about where they could find wigs,” said Aidala. “These are my clients. I should find out about the wig business and try to help them as best I can.”
Aidala is an authorized retailer for Envy Wigs and Hair Add-Ons, the Indianapolis fashion house focused exclusively on providing you a new head of hair. Designed by Alan Eaton, Envy Wigs offers affordable options, from pixies and bobs to long and glamorous styles. Today’s synthetic wigs are lightweight and designed with a lace-front that provides a natural looking hairline.
Envy Wigs also carries a human hair line of wigs which provides versatility. The human hair allows for owners to use a curling iron for styling options. Aidala does not carry fashion colors. The wigs are for more practical use. Her private consultations involve going over the benefits and drawbacks for each style of wig.
Aidala job as a wig retailer is a role that helps her community. The needs of her clients cover a wide range of needs, from those looking for a change to others looking to detract from the unwanted change that comes from illness. In her five years in this role, she has seen her community expand.
“People come from Pittsfield, Syracuse,” she said. “Just from good reviews online.”
It all begins with a private consultation with Aidala at her office location at Genesis Hair Studio in Colonie. Phone ahead to arrange an appointment. For questions, call Aidala at 518-428-4948.
Michael Hallisey is managing editor of Spotlight Newspapers.