DELMAR – Pop quiz: What do you get when you cross dark clouds with cold weather?
Snow. Too easy? Okay.
What do you get when you mix the colors red and blue?
Community leaders in the town of Bethlehem brought a unique campaign to life once they safely gathered on a snowy morning at Main Squire in Delmar on Saturday, April 18. Motorists flowed through the parking lot, picking and buying from an assortment of purple colored merchandise with a very unpolitical slogan across them reading “Together, We Are One Bethlehem.”
The pandemic has set the presidential election year aside for now. Regardless if a voter associates with the red or with the blue, we’re all among the nearly 20 million New Yorkers who are sequestered inside in an effort to control the spread of COVID-19.
The color purple, created when one mixes the two primary colors of red and blue together, is a symbolic gesture representing the unification of the community. Despite the weather, there was a steady flow of residents in their cars picking up buttons, shirts, lawn signs and mugs.
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Michael Hallisey is managing editor of Spotlight Newspapers.